selling your home you want to make sure as many potential buyers
as possible are aware of your property. The best way to ensure
that "maximum exposure" is through the services of a Realtor
and the Multiple Listing Service - MLS.
are experts, trained and licensed in the field of real estate,
who service the needs of the public in the buying and selling
of homes. All are members of local real estate boards and have
access to the MLS -- an extensive network of listings across
MLS is a central registry of properties used by Realtors to
match buyers with homes on the market. MLS is described as a
"cooperative marketing system" to ensure maximum exposure of
properties for sale.
MLS is very effective. Last year, sales across Canada from MLS
listings totalled an amazing $58 billion.
addition to being distributed in printed catalogues, MLS is
also a sophisticated computer database of properties indexed
by price, location, type of home, number of bedrooms, amenities
and so forth. Photos of homes may also be available on-line
and, over the past year, many real estate boards have added
their MLS listings to the Internet through www.mls.ca.
Advantages for the Consumer
major benefit of MLS to consumers is that it allows the Realtor
to use his or her skills to full advantage. Realtors are experts
at determining what it is a potential buyer wants in a home--and
a large part of the Realtor's job lies in finding properties
that suit these criteria.
MLS, a Realtor can search the database for homes that suit budgets,
location preferences and family requirements, and quickly put
together a short list of suitable homes. Many consumers will
find themselves first viewing MLS material at their Realtor's
office to preview potential properties and narrow the list further.
When it comes time to view in earnest, they know exactly what
homes they want to see, what their options are and what types
of properties the market has to offer.
the MLS, Realtors can literally view details of thousands of
homes. In fact, in 1997, over 300,000 properties new to the
market were listed in Ontario alone.
gives the home buyer an extraordinary amount of choice and flexibility.
The search for homes doesn't have to involve driving around
neighborhoods looking for "for sale" signs. Nor will it mean
relying on homes listed only in newspapers or real estate magazines.
With the MLS, an entire spectrum of available properties is
at your Realtor's fingertips.
if you're moving across country or to a distant part of the
province, the MLS can be used to scout homes in advance, greatly
reducing the worry that often comes with relocation.
bottom line is that what's good for the buyer is good for the
seller. This is because the main obstacle for any seller is
to find qualified, motivated buyers. The only way to overcome
this is to match your home to the requirements of as many potential
buyers as possible. Using the MLS cuts through the complexities,
exposes your property to those most likely to purchase it, and
makes sure you won't waste time showing your home to those who
aren't truly interested.
when you've made the decision to sell, make sure you ask your
Realtor about an MLS listing. It could be that your Realtor
will already know of a number of potential buyers, but in most
cases, an MLS listing will open up a broader range of interested